Blogging is an increasingly important part of many companies' PR efforts, writes Jason Seiden, but CEOs shouldn't be too eager to start spilling their guts online.
Everyone makes mistakes when they start using social media -- but for executives any misstep is likely to be jumped on by rivals and workers alike. "If things go awry, and the executive loses her social power or damages her perceived level of expertise by blogging, that could have very real and very immediate consequences for her ability to do her job," Seiden notes. JasonSeiden.com
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