Demographics
40% of Business NH Magazine readers work at companies with annual gross sales of more than $10 Million.
Why target Business NH Magazine readers? Because they are Influential, Involved and Affluent.
Their companies |
37% |
Work at companies with more than 100 employees |
14% |
Work at companies with more than 1,000 employees |
16% |
Work at companies with annual gross sales of more than $100 Million |
40% |
Work at companies with annual gross sales of more than $10 Million |
What they buy at work |
62% |
Plan to purchase computer hardware or software in the next 12 months |
60% |
Influence the purchase of staffing services |
55% |
Plan to purchase office equipment in the next 12 months |
52% |
Influence the purchase of printing services |
49% |
Influence the purchase of banking services |
47% |
Influence the purchase of accounting sevices |
42% |
Plan to move or expand their office facilities in the next three years |
39% |
Influence the rental of banquet and meeting rooms |
33% |
Influence the purchase of non-telecom utilities |
31% |
Plan to purchase landline, wireless or Internet services |
28% |
Say they or a member of their family will acquire a new vehicle in the next 12 months |
At work… What they do |
82% |
Top executives or managers for their companies |
40% |
President or CEO of their organization |
23% |
Director or vice president of their firm |
19% |
Define themselves as managers |
At home… What they do |
88% |
Contribute to a nonprofit |
76% |
Attend the theater and concerts |
76% |
Attend sporting events |
72% |
Visit hotels and resorts |
71% |
Attend continuing education classes |
60% |
Visit museums |
53% |
Go boating |
52% |
Dine out one to three times per week |
48% |
Attend political events |
43% |
Golf |
40% |
Ski |
30% |
Dine out four or more times per week |
29% |
Own a second home |
Their income |
1.4% |
Millionaires |
12% |
Incomes in excess of $250,000 |
62% |
Incomes in excess of $100,000 |
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