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Now celebrating its 27th year, Business NH Magazine is a glossy monthly Business-to-Business publication that reaches a controlled circulation of 15,100 subscribers and more than 50,000 business professionals, with pass along, throughout the Granite State. The magazine provides the NH business community with editorial that is balanced, accurate and complete. Journalistic integrity and ethics define the magazine and its employees. We know quality editorial attracts a quality readership, which generates qualified buyers for advertisers.

Quality Readership

Qualified Circulation 15,073 – The highest circulation of any business publication in New Hampshire!
Readership with pass along rate 52,073

Who are our readers?

  • CEOs of the top public and private companies
  • Presidents, vice presidents and directors at all major manufacturing firms
  • NH’s top professionals, including CPAs, researchers and consultants
  • Members of key B-to-B organizations – NH High Tech Council, Business & Industry Assn., Department of Resources and Economic Development, the NH Small Business Development Center, regional economic development commissions, and more!
  • Human Resources professionals
  • Members of the state’s Chambers of Commerce
  • State and local government officials
  • University and college presidents
  • Statewide media
  • Senior-level management in all major industries doing business in NH:
    • Banking
    • Construction
    • Engineering
    • Utilities
    • Architecture
    • Hospitality and Tourism
    • Finance, Investment and Accounting
    • Communications, Marketing and Public Relations
    • Real estate
    • Education

58% MEN – 42% WOMEN

How involved are they?

3.5 The average number of readers per copy.
60 MIN. The average amount of time subscribers spend reading the magazine.
75% Say they will reference an issue two or more times.
73% Likely to attend an event hosted by Business NH Magazine.


Number of Business NH Magazine
Subscribers by county in one issue (circulation varies slightly issue to issue)

Belknap 840 5.6%
Carroll 375 2.5%
Cheshire 630 4.1%
Coos 213 1.4%
Grafton 864 5.7%
Hillsborough 5,234 34.7%
Merrimack 2,366 15.6%
Rockingham 3,204 21.3%
Strafford 1,100 7.3%
Sullivan 274 1.8%
Totals 15,100 100.0%