Storytelling the Secret to Business Success

For those in their 40s, Nintendo, and specifically Super Mario Brothers, was their introduction to video games. The game has a simple yet appealing hook: You are Mario, a tiny unlikely hero saving a princess. And if you played it at all as a kid, you probably still remember the screen and the music.  That's called good storytelling, and it can be applied to the business world too. Read how at Fast Company.