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Pent Up Travel Demand to Fuel Busy Summer

Published Tuesday May 11, 2021

Pent Up Travel Demand to Fuel Busy Summer

The New Hampshire Division of Travel and Tourism Development (DTTD) is projecting 3.45 million visitors to the Granite State this summer, with spending reaching $1.8 billion dollars, helping drive an industry rebound to near 2019 levels. 

Due in part to pent up demand for travel, high vaccination rates, a vibrant economy and exceptional tourism assets, the Granite State is poised to experience one of its busiest summers in years. Governor Chris Sununu highlighted the state’s wealth of outdoor recreation opportunities and variety make it ideal for a road trip. Summer in NH is typically the busiest season in terms of economic impact. 

“From our pristine shorelines to our unbeatable mountain views, New Hampshire is open for business and ready for a booming summer season,” said Sununu said. “The pandemic made it a tough year for everyone, with the travel industry having been hit particularly hard. Whether it’s a hike with your family, a day at Hampton Beach, or a trip to Littleton – no matter where you go in New Hampshire, we check all the boxes for the safest and most enjoyable destination in the country. It will be a booming summer here.”

According to Taylor Caswell, commissioner, NH Department of Business and Economic Affairs, if nothing else, the past year has demonstrated the resiliency of the state’s tourism industry, and its importance. Despite all the global challenges posed by the pandemic, visits to the state were down only 14.9% last summer.

“Tourism is a critical part of New Hampshire’s economy,” said Caswell. “It creates jobs, generates income and helps attract new residents to New Hampshire as a great place to live and work.”

Many industry efficiencies made throughout the COVID-19 pandemic will continue to serve as valuable tools for years to come, he noted. “With demand expected to be sky high this summer season, we encourage individuals who travel to the Granite State to make advance reservations and buy tickets online whenever possible.”

Lori Harnois, state director of tourism, said DTTD is launching a special summer advertising campaign. The full digital rollout of the campaign will appear in May and will target states including Pennsylvania, New Jersey, Delaware, Maryland, Virginia, North Carolina and Ohio.

“Our advertisements focus on the opportunities for adventure in the heart of New England and are designed to generate excitement for road trips to the Granite State,” said Harnois. “The emphasis will be on hiking, boating, camping, and family fun as key summer activities, while also showcasing kid-friendly activities and attractions along with the state’s dining and shopping opportunities.”

“We expect this to be a summer of discovery and rediscovery for visitors,” she said.

Visit for places to visit and follow the department on Facebook, Twitter, Instagram, Pinterest and YouTube, and #LiveFreeNH to see what others are saying. 

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