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Winter Tourists Expected to Spend $1.1 Billion

Published Tuesday Dec 4, 2018

The NH Division of Travel and Tourism Development is all smiles, with rosy winter travel projections. From left, Jessyca Keeler, executive director, Ski NH; Taylor Caswell, commissioner, NHBEA; Manchester Mayor Joyce Craig and Victoria Cimino, director, DTTD.

The New Hampshire Division of Travel and Tourism Development (DTTD) is anticipating more than 2.5 million overnight travelers will visit New Hampshire this winter spending more than $1.1 billion. DTTD’s winter travel projections mark approximately 3 percent increases in both visitation and spending compared to last winter. DTTD unveiled its winter marketing plan, along with the forecast, during a winter kickoff event hosted by Ski New Hampshire at McIntyre Ski Area in Manchester.

“The Division’s advertising and promotional efforts shine a spotlight on what makes New Hampshire the region’s premier travel destination,” says Victoria Cimino, director of the DTTD. “In winter, the Granite State’s array of outdoor recreation opportunities—highlighted by the state’s tremendous skiing—as well as an emerging dining scene and tax-free shopping, sets the state apart from the competition.”

Ski New Hampshire, the organization that works to promote NH as the top ski destination in the region, hosted its first Ski 603 Winter Kickoff event to showcase the Granite State’s variety of options for skiing and snowboarding. More than 20 New Hampshire resorts participated in the event, which featured 14 New Hampshire breweries, distilleries and wineries.

Explore for New Hampshire winter inspiration, including:

For the 2019 winter season, DTTD will continue to focus on markets in northeast Canada, New York and the New England region. DTTD’s creative features skiing, family fun and snowmobiling as core winter activities, as well as après ski activities and off-slope adventures such as snowshoeing, dining and shopping.

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