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How to Keep Social Media Engaging

Published Friday Mar 19, 2021

How to Keep Social Media Engaging

Small business owners want to engage with customers, which can be done easily and quickly with social media After all, according to Sprout Social, 3.6 billion people use social media globally, and 57% of consumers follow businesses because they want to learn about new products or services.

But it’s essential to keep your social media content fresh and engaging, 45% of consumers will unfollow a brand on social media if their content is irrelevant.

Looking for some new ideas? Try these 10 social media content ideas from the Better Business Bureau to keep followers engaged.

1. Video

54% of consumers want to see more video content from a brand they support, according to Hubspot. Record some videos for your followers or start a live video to engage with your customers in real-time.

2. Employee feature

Post about the people behind your company. Featuring your employees will display your business’s personal touch and show appreciation to your employees.

3. Behind the scenes

Give your followers a look behind the curtain and show them how your business operates, whether through videos or pictures.

4. Contests and giveaways

One of the best ways to engage your audience is to hold a contest or giveaway. Offer a free product or service and encourage your followers to tag their friends to gain more entries.

5. Tips and tricks

If you sell a product, post some tips and tricks for how to use it properly. For services, share some helpful insights that make you stand out from the competition.

6. Polls and surveys

Social media makes it easy to poll your followers. Your audience will love giving their opinion, whether it’s about what products or services you should offer or if it’s something playful like their favorite song.

7. Inspirational quotes

Show your brand’s values by sharing quotes that have a special meaning to you. What inspires you will likely resonate with your audience.

8. Memes and GIFs

Keep it fun by including some fun memes or GIFs on your page. Showing your sense of humor can give your business a relatable touch.

9. Infographics

If you have some helpful tips or information, consider sharing them in the form of an infographic. Infographics make the information easily digestible and are visually engaging.

10. User-generated content

When customers tag your business on social media, feel free to reshare this user-generated content on your business page. Doing so can help your followers feel connected to your brand and encourage others to tag your business as well.

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