Geneia and ConnectedHealth are partnering in a move they say will help health insurers, employers, and consumers navigate the shifting benefits market and the changes coming as a result of national health care reform. Geneia has agreed to invest in ConnectedHealth and market their state-of-the-art private exchange and shopping platform to clients and prospects.
The Geneia ConnectedHealth deal is a win-win-win. A win for Geneia in that we have chosen a partner with a proven track record and a deep understanding of the intricacies of supporting consumers in making complex health-related decisions. A win for ConnectedHealth in that Geneia brings an expanded expertise in product design and delivery, health care reform, and customer implementation. Even more importantly, the partnership is a win for consumers who, as the major changes driven by national health care reform come online, face increasingly sophisticated choices in their benefits options, said Michael Merenda, CEO of Geneia in Portsmouth.
We are very excited to partner with Geneia to leverage their deep experience working with all types of health care organizations and their substantial expertise in driving health outcomes through analytics and insights," said ConnectedHealth CEO John Fiacco.
Additionally, ConnectedHealth announced that Glenn Heisey has been appointed as Geneia's representative on its board of managers. Heisey also serves as vice president of strategy of Capital BlueCross, a $3 billion health insurer headquartered in Harrisburg, Penn.
For more information, visit www.Geneia.com. To learn more about ConnectedHealth, go to www.ConnectedHealth.com.
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