Nearly three years ago, Dartmouth-Hitchcock Health initiated a strategic effort to update its brand identity, and today one of the nation’s premier academic health systems announces its new brand and name: Dartmouth Health.
“Our new Dartmouth Health brand was created to reflect and celebrate the high-quality care we provide across the region, bolstered by world-class teaching and research that combine to make our academic health system one of the nation’s best,” said Joanne M. Conroy, MD, CEO and president of Dartmouth Health. “At its core, the Dartmouth Health brand represents and celebrates the clinical excellence and spirit of innovation that has been the hallmark of our organization’s tireless, passionate drive to provide the highest-quality care to the people across our region every single day. With, hopefully, the darkest days of the pandemic behind us, we see this as an opportunity to recognize and celebrate the incredible work our colleagues have done, and continue to do, in collaboration across our system, for the benefit of the people and the communities we serve.”
The new brand is part of Dartmouth Health’s strategic plan to strengthen its relationships with the patients it serves in communities throughout northern New England. It will also serve to increase awareness of the academic health system; to affirm its position as the healthcare provider and employer of choice in the region; to elevate the system’s reputation nationally; and to better articulate the strengths and benefits of the growing and increasingly integrated system in a dynamic and competitive healthcare environment. The new brand also respects and reflects its work in local communities and will mutually benefit and further reinforce the historically strong relationship between the health system, the Geisel School of Medicine at Dartmouth and the Dartmouth community.
“Spring is the season of rebirth and renewal, and is an ideal time to introduce Dartmouth Health,” said Jennifer E. Gilkie, Dartmouth Health System Vice President of Communications and Marketing. “This evolution is long overdue and it positions our system for the future. We are grateful for our creative partners and our communications colleagues across Dartmouth Health for their committed and collaborative efforts on this dynamic rebranding initiative over the past nearly three years.”
Dartmouth Health will phase-in its new brand identity over the next two to three years, beginning with its website, collateral materials, digital assets and other publicly visible elements such as facility signage and employee badges. The majority of branded assets will be updated or replaced during the normal replacement cycle or when inventory levels are low and reordering is necessary—a “deplete and replace” approach that reduces costs and minimizes waste.
Dartmouth Health is based at Dartmouth Hitchcock Medical Center, the center of the academic health system in Lebanon, New Hampshire, and includes Alice Peck Day Memorial Hospital in Lebanon; Cheshire Medical Center in Keene, New Hampshire; New London Hospital in New London, New Hampshire; Mt. Ascutney Hospital and Health Center in Windsor, Vermont; and Visiting Nurse and Hospice for Vermont and New Hampshire, serving patients in both states.
Dartmouth Health also comprises more than 24 locations of Dartmouth Hitchcock Clinics around the region; Dartmouth Cancer Center (formerly Dartmouth’s and Dartmouth-Hitchcock’s Norris Cotton Cancer Center); and Dartmouth Health Children’s (which includes Children’s Hospital at Dartmouth Hitchcock Medical Center, or “CHaD”). While the Dartmouth Cancer Center and Dartmouth Health Children’s are new names under the rebrand, both remain keystones of the Dartmouth Health system and continue their missions of providing high-quality, innovative care to patients across the region.
To learn more about Dartmouth Health, visit https://www.dartmouth-health.org/
Current Issue - May 2024