Cross Insurance, with New Hampshire headquarters in Manchester and a subsidiary of Cross Financial Corp., is partnering with NESN, New England’s most-watched sports network, to launch a new interactive and opinion-based sports news show called NESN Live, which will air on NESN weeknights at 5:30 p.m. The first edition appeared on Monday night.
The show’s primary hosts are NESN’s Elle Duncan and Sarah Davis.
NESN Live presented by Cross Insurance is one of several new programs for New England sports fans as the network celebrates its 30th anniversary. The show will feature updates from NESN reporters and game-day analysts from many different sports venues, including Fenway Park, TD Garden and Gillette Stadium. Interaction with New England sports fans will include viewer calls, fan-generated videos and text and/or tweet-to-screen features.
A family-owned Bangor, Maine-based agency, Cross Insurance currently serves as the official insurance broker of the New England Patriots, New England Revolution, Gillette Stadium, Boston Red Sox, Boston Bruins, NH Fisher Cats, Providence Bruins and Portland Sea Dogs.
“We are proud to team up with NESN for NESN Live, a new outlet for New England sports fans to receive comprehensive coverage about the teams they love and admire,” said Brent Cross, executive vice president of Cross Insurance. “As our brand continues to grow throughout the world of sports, we look forward to reaching a whole new audience with this interactive show.”
Since its founding in 1954, Cross Insurance has grown extensively through the acquisition of more than 100 insurance agencies throughout New England.
Current Issue - April 2024