While this isn't the kind of thing BNH's Web master usually covers, we know in a softening economy a little attention can go a long way. So we were intrigued when we saw a press release promising to illustrate how to become an overnight celebrity.
Paris Hilton, Joe the Plumber, Sarah Palin--they all get major online buzz. But why?
Well, veteran PR stunt-planner David Seaman has been at the center of dynamic media attention and shares with readers how to build major buzz for their brand, their company, or even themselves, in his new book "Dirty Little Secrets of Buzz. (Now on shelves nationwide at Barnes & Noble, Borders, independent booksellers, and online at Amazon.com and BN.com.)
Seaman outlines how to use social networking sites, blogs, and viral videos to create a media sensation that can turn a product, company, or person into a formidable brand recognized by millions of people worldwide - all without spending a dime.
The book contains 61 secrets for generating maximum buzz, including:
- Don't Be Boring - Controversy Is Good: What blog would you rather
read? Libertarian Females For Ron Paul or Strippers For Ron Paul?
- Build on an Existing Story: Take a page from Chris Crocker (you
know, the "Leave Britney Alone" guy) or Michael Moore (who has
mastered the art of piggybacking on serious issues).
- Enemies Are More Important Than Friends: The public is fascinated
by conflict. Admit it - you watched every round of Rosie O'Donnell vs.
Donald Trump and Tom Cruise vs. Brooke Shields.
- TV Doesn't Make You - You Make You:
"Dirty Little Secrets of Buzz" goes beyond traditional marketing avenues to help readers take advantage of the cheap and endless possibilities of building buzz in the digital age.
About The Author
David Seaman is a full-time writer, blogger and media personality. Seaman is the founder of Shutterline Interactive, a vehicle for rapidly deploying new publicity stunts. He has appeared CNN Headline News, CBS Radio News and FOX's The Morning Show. Seaman lives in New York City.