Winter Visitors to NH Expected to Spend $1.3 Billion

The NH Division of Travel and Tourism  (DTTD) is anticipating an estimated 2.9 million people will visit NH this winter with spending by those visitors expected to reach $1.3 billion. DTTD unveiled its winter marketing plan, along with forecast for visitation, as part of Ski NH’s winter kickoff event held at McIntyre Ski Area in Manchester.

“We are coming off a record-breaking winter in New Hampshire, where spending reached $1.2 billion, and while there are signs the rebound from the pandemic recovery is slowing, we expect to see continued growth this season in spending,” says DTTD Director Lori Harnois.

Ski NH, the organization that works to promotes the state's ski industry, hosted the Ski 603 Winter Kickoff event to showcase the variety of skiing and snowboarding visitors can experience NH, as well as events that have been lined up for the season ahead. “Resorts have invested millions of dollars in capital improvements that will serve to better the skiing and riding for winter visitors," says Jessyca Keeler, president of Ski NH. Fourteen NH resorts, including alpine and cross-country ski areas, participated in the event.

The winter campaign will highlight the variety of winter activities visitors can experience here, including skiing and snowboarding, snowmobiling, and off-slope activities such as snowshoeing, skating, dining and tax-free shopping. “This winter we’re also really excited to be highlighting some of the edgier winter adventures such as skinning, fat biking and skiing in backcountry glades,” said Harnois. The campaign will fully launch in January in New England, New York and Eastern Canada.

For more information, visit www.visitnh.gov.