Seven Rules for a Perfect Pitch

On Feb 2, Neil Raj, looking for potential investors, appeared on Business News Network's program The Pitch. Raj received three yeses from the panel of capitalists: Leslie Roberts, president and founder of the Goforth Institute, John Varghese, CEO of Venturelink Funds, and Vince Mazza, managing partner at Hallbrook Capital.

Raj impressed the panel with a 90-seconds overview of his industry know-how.

Learn from Raj how to make your perfect pitch.

Rule 1 - Give a clear, brief description of your business.

Rule 2 - Show the potential of your business - do you have statistics? If so, use them.

Rule 3 - Show how your business is already successful.

Rule 4 - Define who your consumers are and how they benefit from your product or service.

Rule 5 - Avoid industry terms that the average person doesn't know. If you must use them, explain them clearly.

Rule 6 - Explain how you will use investment dollars to expand your business?

Rule 7 - Know exactly how much investment you require, make it reasonable!