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Pete and Gerry's Organics Achieves B Corporation Certification

Published Tuesday Feb 25, 2014

Pete and Gerry’s Organics, the parent company for both the Pete and Gerry’s Organic Eggs and the Nellie’s Cage-Free Eggs brands and located in Monroe, is the first animal farming business in the world to be named a Certified B Corporation, joining more than 960 other companies in 32 countries that use business as a force for good. Pete and Gerry’s works with a growing network of over 60 small family farms to produce the highest-quality, freshest, certified-humane eggs and distributes them throughout the Eastern United States in select grocery stores, club stores and at fine foods retailers peteandgerrys.com/buy-eggs.

B Corps – the B stands for “benefit” – are a new kind of company (see an article about this in the March Business NH magazine) that use the power of business to solve social and environmental problems. Pete and Gerry’s Organics, led by fourth-generation family farmers dedicated to humane treatment of animals and to supporting small family farms, is just the third company in New Hampshire to achieve B Corps status.

Certified B Corporations have been compared to Fair Trade certification, except the entire business must be certified, not just a particular product. With performance standards that are comprehensive and transparent, B Corps are measured by their impact on all their stakeholders, including workers, suppliers, community and the environment.

“At Pete and Gerry’s, we’re incredibly proud to join international brands like Patagonia, Seventh Generation and Ben & Jerry’s as true leaders in sustainable business practices,” said Jesse Laflamme, a fourth-generation farmer, co-owner and CEO. “The vast majority of our B Corps peers are service providers; to achieve B Corps status as a business that also meets or exceeds strict environmental regulations while humanely raising livestock on small family farms, we have to work extra hard.”

The Certified B Corporation seal on Pete and Gerry’s cartons guarantees that the company is not just talking about running the business in a socially and environmentally conscious way. Pete and Gerry’s is living those values, and always will, because it believes it’s good business. The company must regularly earn and maintain a minimum score on B Lab’s B Impact Assessment <http://bimpactassessment.net/how-it-works/assess-your-impact>  – a comprehensive set of standards that measures overall social and environmental performance.

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