NH's Lakes Region Tourism Association Uses New Story Portal

The Lakes Region Tourism Association, based in Tilton, has enlisted LTD Company in Bedford to assist with its marketing, advertising services, public relations, social media management, and web design.

LTD Company recently unveiled a new brand for the tourism group, which is celebrating 75 years in promoting the Lakes Region. The agency is also working on a media plan that includes broadcast and print advertising regionally, nationally and internationally; a relationship marketing campaign with social media and traditional public relations; a website redesign; and a new web portal.

The agency sought a way to connect the 400-plus LRTA members and capture their individual and unique stories. LTD also wanted to use those stories in the Association's social media efforts. And so, the LRTA Story Portal was born. This online outlet allows members to upload stories, photos and videos that can then by used by the tourism association.

We find that most businesses are facing new challenges in how to use and benefit from social media marketing, said Lorrie Determann, founder of LTD Company. The key to effective, long-term results with branding and social media is, in a word, content. Good content."

For more information, contact LTD Company at 603.623.7699 or visit LTDspark.com.