New Hampshire's new brand campaign to reach potential visitors invites them to travel to the state and "Live Free and ?" was unveiled last week at the 36th annual Governor's Conference on Tourism, the new message tells a new story about the Granite State and, inspired by the state's motto, Live Free or Die. Tourism officials say they are confident the new campaign will strike a chord with visitors.
"There is a deep, emotional connection people have toward our state," said Lori Harnois, director of the state's Division of Travel and Tourism. "They can visit New Hampshire and experience all the things they loveskiing, snowmobiling, hiking, kayaking, exploring. With the 'Live Free and ?' message, it allows visitors to participate in their story with their own interests and passions."
Work on the new brand began more than a year ago and was developed after extensive research with potential visitors. Harnois said it became clear that while NH is known for all foliage, mountains, lakes, seacoast, forests and scenic beauty, it is equally well known as a place to relax, unwind and create lasting memories.
"This new campaign is very exciting because it encapsulates the scenic beauty that New Hampshire is renowned for, and combines it with our independent 'Live Free or Die' reputation," said Gov. John Lynch.
The campaign includes a new logo, which incorporates the natural resources in the state, including lakes, mountains, rivers and ocean. New advertising will be phased into the summer campaign and incorporated into the welcome and information centers and the Welcome to New Hampshire highway signs.
Members of the travel industry said the new brand will be inspiring for those thinking of vacationing here.
We are excited about the branding efforts," said Mark Brewer, general manager of the Manchester-Boston Regional Airport. "We believe it will enhance the desire to travel with the variety of experiences New Hampshire has to offer.
Jayne O'Connor, president of White Mountains Attractions in North Woodstock, said the new brand will embrace visitors as well. "Generations of families have come to New Hampshire for a reason. There is a spirit here that draws people back, whether they come every year on vacation or making their first visit. This new campaign evokes that sentiment," she said.
The new logo can be viewed at www.facebook.com/visitnh.
Current Issue - May 2024