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Dunkin' Donuts is officially dropping 'Donuts'

Published Wednesday Sep 26, 2018

Dunkin' Donuts is officially dropping 'Donuts'

Just call it Dunkin'. Starting in January, Dunkin' Donuts will drop the "Donuts" from ads, packages and signage at new and remodeled stores, as well as its social media accounts.

According to a story by Danielle Wiener-Bronner at CNN Money, the makeover is part of Dunkin' Brand's efforts to relabel itself as a "beverage-led" company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts. Read the full story at



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