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DEI: Where to Start

Published Friday Mar 1, 2024

Author James T. McKim

In today’s rapidly evolving global landscape, organizations are recognizing the critical importance of fostering diversity, equity and inclusion (DEI) within their workplace. Beyond being a moral imperative, cultivating a diverse and inclusive environment leads to enhanced creativity, innovation and overall organizational success. However, in a recent DesignWorld survey, nearly half (47%) of respondents find themselves at a crossroads, eager to embark on a DEI journey but unsure where to start.

The most common reasons why DEI efforts fail, according to Forbes, McKenzie, and other leading consulting firms, are:

  1. Lack of Leadership Commitment: Without visible commitment from top leadership, DEI initiatives lack the necessary foundation for success.
  2. Insufficient Ongoing Effort: Inclusion is not a one-time task but an ongoing commitment that must be integrated into the organizational fabric continually.
  3. Failure to Confront Uncomfortable Truths: Organizations often shy away from acknowledging and addressing uncomfortable truths revealed by DEI assessments, hindering progress.
  4. Ineffective Implementation of Policies: Having DEI policies in place is not enough; they must be consistently enforced, and individuals must be held accountable.
  5. Stagnant Hiring Practices: Unconscious biases can persist if hiring practices are not regularly reviewed and adjusted to ensure fairness.
  6. Lack of Follow-Through on Career Development Promises: Initiatives, such as mentorship programs and training opportunities, must be actively monitored and adjusted to address evolving needs.
  7. Absence of a Robust Tracking and Reporting Mechanism: Without transparent measurement and reporting, organizations cannot communicate progress effectively or identify areas for improvement.


Understanding DEI
Before delving into the practical steps, it’s crucial for organizations to grasp the meaning of diversity, equity and inclusion. Diversity goes beyond visible differences such as race, gender and age; it encompasses a spectrum of unique attributes, including experiences, perspectives and backgrounds. Equity involves ensuring that everyone has access to the same opportunities and resources, regardless of their background. Inclusion is the active, intentional effort to create a culture where everyone feels valued and respected, and their contributions are acknowledged.

Leadership Commitment
The first and foremost step in establishing a successful DEI initiative is securing commitment from top leadership. Leaders must articulate the organization’s commitment to diversity, equity and inclusion and integrate these values into the company’s mission and vision. This commitment should be visible through both words and actions, fostering a culture of accountability and responsibility at all levels of the organization.

Conducting a DEI Assessment
To effectively address diversity, equity and inclusion, organizations must assess their current state. This involves gathering data on workforce demographics, examining hiring and promotion processes, and evaluating workplace culture through surveys and focus groups. Understanding where the organization stands provides a baseline for measuring progress and identifying areas that require attention.

Building an Inclusive Culture
Creating an inclusive culture is essential for attracting and retaining a diverse workforce. This involves fostering an environment where employees feel safe expressing their ideas and opinions, and where their contributions are acknowledged and valued. Establishing employee resource groups, mentorship programs and inclusive leadership training are effective strategies for promoting inclusivity within the organization.

Implementing Unbiased Hiring Practices
Unconscious biases can significantly impact hiring decisions. Organizations must invest in training for recruiters and hiring managers to recognize and mitigate these biases. Additionally, implementing blind recruitment practices, where personal information such as names and photos are removed from resumes during the initial stages of recruitment, can help ensure a fair and unbiased selection process.

Promoting Career Development and Advancement Opportunities
Equitable access to career development and advancement opportunities is critical for fostering diversity and inclusion. Organizations should provide mentorship programs, training initiatives and networking opportunities to support the professional growth of employees from underrepresented groups. Regularly evaluating promotion processes to ensure fairness and transparency is also essential.

Establishing DEI Policies and Practices
Developing clear and comprehensive DEI policies is essential for guiding organizational behavior. These policies should address issues such as discrimination, harassment and bias, and clearly outline the consequences for violations. Regularly reviewing and updating these policies ensures they remain relevant and aligned with the organization’s evolving goals.

Measuring and Reporting Progress
Establishing key performance indicators and regularly measuring and reporting progress is crucial for the success of a DEI initiative. This data-driven approach allows organizations to track improvements, identify areas that require additional attention, and demonstrate transparency and accountability to stakeholders.

Embarking on a journey to build a foundation for diversity, equity and inclusion is a transformative process that requires commitment, dedication and ongoing effort. Organizations can take meaningful steps toward creating a workplace that celebrates diversity and ensures equitable opportunities for all. As organizations navigate this path, they contribute not only to the well-being of their employees but also to the overall success and sustainability of their business in a diverse and interconnected world.

James T. McKim Jr. is managing partner of Organizational Ignition. He can be reached at 603-540-3988 or jtmckim@gmail.com. For more information, visit organizationalignition.com.

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