The survey was developed by OfficeTeam, a staffing service specializing in the placement of highly skilled administrative professionals and located in Menlo Park, Calif. It was conducted by an independent research firm and is based on telephone interviews with more than 1,000 senior managers at companies with 20 or more employees.
Managers were asked, When evaluating prospective job candidates, how valuable is the cover letter that accompanies the resume? Their responses:
- Very valuable 21%
- Somewhat valuable 70%
- Not valuable at all 9%
- Very common 21%
- Somewhat common 58%
- Not common at all 16%
- Never receive resumes electronically 5%
Added Hosking, Professionals can stand out from the crowd by using the cover letter to demonstrate their knowledge of the company and explain why they are the best fit for the role.
OfficeTeam offers five tips for job seekers when writing and submitting cover letters:
1. Follow directions. Before sending your materials, read the job posting carefully. Employers frequently list specific instructions to follow when applying, such as including the job requisition number in the subject line of the email or submitting your cover letter and resume in a certain file format.
2. Start smart. Address the letter to the hiring manager by name instead of using To Whom It May Concern or Dear Sir or Madam. If you don't know the contact's name, call the company and ask.
3. Create a hook. A strong introduction offers a compelling reason to read on. Indicate which position you're applying for and if someone referred you, then state how you can help the company meet its business objectives.
4. Keep it short and to the point. Limit your cover letter to two or three brief paragraphs. Avoid sharing personal details that don't relate to the position.
5. Get it right. Have a friend or family member proofread your materials for typos. Before submitting, confirm the correct documents are included.