A new Exeter-based startup, founded by two former NH senators, is betting that small behavioral changes reinforced daily can meaningfully bend the curve on rising healthcare costs and improve patient health.
Vytatek, co-founded by CEO Jon Morgan and Dr. Tom Sherman, chief medical officer, has launched Invyta, a chronic care management platform designed to improve patient adherence through what Morgan calls a “habit engine.” The premise is straightforward: The most expensive problems in healthcare often stem from what happens between clinical visits.
Invyta targets three core areas tied to chronic disease outcomes: medication adherence, physical activity, and mindfulness. What differentiates it, Morgan says, is the incentive structure.
“We actually pay micro-incentives to participants—up to about 75 cents a day—to keep themselves healthy,” he says. “That small investment drives engagement, and the downstream savings can be significant.”
The platform also incorporates verification tools, including a camera-based feature that confirms medication use. This offers a level of real-time adherence data that Sherman says is largely absent from current healthcare models.
“The biggest frustration from a clinician standpoint is you spend 45 minutes with a patient, talk through lifestyle changes, prescribe medication, and they come back and say nothing’s improved,” says Sherman, a gastroenterologist. “Then you find out they’re not taking the medication, and they didn’t make the changes.”
The company is already live on app stores with a capped early user base and has begun onboarding NH employers while exploring partnerships with insurers and health systems.
Looking ahead, Vytatek plans to expand across the state before scaling nationally and is focusing on employers, insurers, and senior living communities.
