Demographics

40% of Business NH Magazine readers work at companies with annual gross sales of more than $10 Million.
Why target Business NH Magazine readers? Because they are Influential, Involved and Affluent.

Their companies
37%    Work at companies with more than 100 employees
14%    Work at companies with more than 1,000 employees
16%    Work at companies with annual gross sales of more than $100 Million
40%    Work at companies with annual gross sales of more than $10 Million

What they buy at work
62%    Plan to purchase computer hardware or software in the next 12 months
60%    Influence the purchase of staffing services
55%    Plan to purchase office equipment in the next 12 months
52%    Influence the purchase of printing services
49%    Influence the purchase of banking services
47%    Influence the purchase of accounting sevices
42%    Plan to move or expand their office facilities in the next three years
39%    Influence the rental of banquet and meeting rooms
33%    Influence the purchase of non-telecom utilities
31%    Plan to purchase landline, wireless or Internet services
28%    Say they or a member of their family will acquire a new vehicle in the next 12 months

At work… What they do
82%    Top executives or managers for their companies
40%    President or CEO of their organization
23%    Director or vice president of their firm
19%    Define themselves as managers

At home… What they do
88%    Contribute to a nonprofit
76%    Attend the theater and concerts
76%    Attend sporting events
72%    Visit hotels and resorts
71%    Attend continuing education classes
60%    Visit museums
53%    Go boating
52%    Dine out one to three times per week
48%    Attend political events
43%    Golf
40%    Ski
30%    Dine out four or more times per week
29%    Own a second home

Their income
1.4%    Millionaires
12%    Incomes in excess of $250,000
62%    Incomes in excess of $100,000