WaterWipes Biodegradable and Plastic-Free

WaterWipes in Portsmouth is the first U.S. baby brand to create wipes that are 100% biodegradable, plant-based, plastic-free and compostable. WaterWipes baby wipes are even made using 100% green energy from wind.

This change, which has also been rolled out globally, will mean WaterWipes will save the equivalent of 228 million plastic bottles and 3.28 Olympic-sized swimming pools of water a year and, most importantly, help reduce waste headed to landfills.

“As the world has grown more environmentally conscious, so has WaterWipes,” said Lindsay Martin, vice president, WaterWipes North America. “With the U.S. launch of biodegradable and plastic-free wipes we’re excited to offer a product that is better for the planet, without compromising the quality of our wipes. This launch marks another step forward in WaterWipes’ commitment to sustainability.”

WaterWipes baby wipes are made with just two ingredients, 99.9% purified water and a drop of fruit extract. The new launch means parents and health care professionals no longer need to compromise between cleansing and protecting their baby’s skin.

Billions of baby wipes are used in the U.S. each year. Additionally, baby wipes are often made with or from plastic materials such as PET, polypropylene, or cotton woven together with plastic resin2, and 8 million metric tons of plastic waste enter the ocean each year.

WaterWipes biodegradable and plastic-free wipes are USDA Certified Biobased made with viscose, are 100% compostable and take only four weeks to biodegrade. Like cotton and linen, viscose is highly absorbent, soft and strong for effective cleaning, but gentle enough for even the most delicate skin. When switching to biodegradable and plastic-free wipes, consumers are taking a step towards a more sustainable life.

Like all WaterWipes formulations, the new biodegradable and plastic-free wipes have undergone rigorous testing which included product quality, safety, biodegradability and compostability testing to ensure only the highest standard of product.

WaterWipes are available in the United States across all major retailers, including Target, Walmart and Amazon.