The New Hampshire Division of Travel and Tourism Development is forecasting approximately 3.7 million people will visit NH this fall and that spending by those visitors will reach $1.8 billion. Visitation and spending are expectewd it be the same as fall 2023.
“Fall is the state’s second busiest travel season and the season ahead looks to be very promising for our tourism industry. We look forward to welcoming millions of people to experience autumn in New Hampshire,” says NH Travel and Tourism Director Lori Harnois.
In addition to leaf peeping, popular tourist activities include visiting farms and orchards for pick-your-own experiences, outdoor recreation, hiking, fairs and festivals, scenic drives, visiting one of the state’s craft beverage producers, and tax-free shopping.
New Hampshire’s marketing campaign will build on the momentum from the summer campaign, which highlighted the feeling of Live Free, encouraging travelers to experience the state however they choose, without any expectations. The fully digital campaign launched in core markets of NH, Massachuetts, Maine, Connecticut, Rhode Island and eastern New York; as well as the long-haul markets of Philadelphia and greater Montreal.
The state provides a foliage tracker, which uses historical information to provide an estimate of when the colors will change in each region, and regional foliage reports, updated twice weekly throughout the fall season.
Current Issue - October 2024