Nuttin Ordinary Converts to C-Corp and Launches Equity Crowdfunding Campaign

Josh Velasquez, left, and Adam Hamilton, co-founders of Nuttin Ordinary.

Nuttin Ordinary, a Peterborough manufacturer of cashew-based soft cheese with a proprietary probiotic blend, is launching an equity crowdfunding campaign under the holding company, Clean Simple Foods. It is the first NH company to raise funds via the platform StartEngine and will offer stock directly to the public for the first time in the company’s history.

Nuttin Ordinary is hosting a Launch Party at Inkwell Coffee & Tea House at 24 Beacon St. in Littleton on Dec. 7 at 5 p.m.

Using cashew nuts, Nuttin Ordinary crafts delicious cheese and food using only clean & simple 100% plant-based ingredients coupled with natural fermentation. Zero oils, thickeners, gums or starches, to create plant-based products that are good for you and good for the planet.

The company, co-founded by Josh Velasquez and Adam Hamilton in 2014, raised just under $1 million from local angel investors in 2018. By the end of that year, they opened an 8,000-square-foot, gluten-free facility in Peterborough. Spurred by the success of Beyond Meat, the plant-based food market exploded in 2019, and Nuttin’ Ordinary was well positioned to capitalize on it. The company added Wegmans supermarkets and Market Basket to its roster of clients, which includes Whole Foods, Fresh Direct, Fairway and local cooperatives in the Northeast.

In January 2021, the duo hired an advisor with experience growing consumer product companies and the advisor worked with them for nine months. Executing on those recommendations, the company expects to double sales in 2022.