NH Liquor Commission Launches Summer Fun Tour

The NH Liquor Commission (NHLC) launched a summer marketing campaign yesterday that aims to deliver savings, prizes and a fun experience directly to NH visitors and residents. The NHLC's Summer Fun Tour will deploy a branded vehicle and summer fun teams at key locations around the Granite State throughout the summer to encourage visitors to shop at NH Liquor and Wine Outlets and enter to win a number of prizes, including overnight NH getaways and Summer Fun Prize Packs. The Summer Fun Tour is sponsored by Bacardi & Company Limited and Horizon Beverage.

Each summer, thousands of visitors flock to NH's lakes, beaches, mountains, camp grounds, concert venues and numerous other attractions, said NHLC Chairman Joseph Mollica. The influx of vacationers and full-time residents presents a unique opportunity for the New Hampshire Liquor Commission to promote the excellent value and selection of wines and spirits available at our 77 conveniently located New Hampshire Liquor and Wine Outlets.

Throughout July and August the Summer Fun van and street teams will travel across the state to NH Liquor and Wine Outlets, restaurants and other on-premise locations, and to events at the Hampton Beach Casino Ballroom and Meadowbrook U.S. Cellular Pavilion. At each stop consumers can enter to win one of four grand prize 2-night New Hampshire getaways at the Omni Mount Washington Resort, Inns and Spa at Mill Falls, Ashworth by the Sea or Hilton Garden Inn. Consumers can also enter to win Summer Fun Prize Packs that consist of a pair of scooters, mountain bikes, surfboards, kayaks, paddleboards, and a camping package. Special savings, recipes, fun promotional prizes and games will also be available at each location. Consumers will also be encouraged to visit on-premise locations to sample delicious NH-inspired recipes like the White Mountain Mojito, Strawbery Banke Bramble, Live Free or Die Daiquiri, and Meredith Bay Breeze all featuring Bacardi products.

The NHLC Summer Fun Tour runs from July 1 August 31. For tour dates, please visit www.LiquorandWineOutlets.com/SummerFunTour.