The DraftKings Inc., The Brook, and the New Hampshire Lottery have opened DraftKings Sportsbook at The Brook,a first of its kind for the state, allowing sports fans to bet legally on major professional and collegiate U.S. sports in person. The Draftkings is a digital sports entertainment and gaming company with products that range across daily fantasy, regulated gaming, and digital media. They are headquartered in Boston.
“With major sports resuming in recent weeks, I am extremely pleased The Brook is opening its new retail sportsbook,” said Governor Chris Sununu. “This retail sportsbook represents the next evolution for the New Hampshire Lottery and DraftKings ... Along with placing bets online and with their mobile devices, sports fans now have an exciting new retail location where they can place bets on their favorite teams and experience this new way to win.”
Nevada-based Eureka Casino Resorts, which acquired and re-branded The Brook in 2019, spent months designing a sanitization plan to guide staff and guests. The plan includes physical distancing, hand sanitizer stations, and requiring guests and employees to wear a mask.
Outfitted with betting kiosks and video walls, the sportsbook exists within The Brook’s “Stadium” sports entertainment space. The opening coincides with the return of professional sports leagues and marks DraftKings’ eighth retail location nationwide.
“We are proud to collaborate with the New Hampshire Lottery and DraftKings to open New Hampshire’s first retail sportsbook in a venue we know will live up to our motto: Live Free & Play,” said Andre Carrier, CEO, The Brook.
The three organizations reached out to Seabrook residents who voted to approve a potential retail location, ultimately spurring the final approvals from the NH Lottery.
In January 2019, Eureka Casino Resorts acquired the historic 75-acre property and began a year-long, multimillion-dollar project to remodel and rebrand the 90,000-square-foot facility. Formerly known as Seabrook Park, the new space, “The Stadium,” offers stadium seating on couches and movie theater-style chairs with three cinema-sized screens and hundreds of TVs.
Charlie McIntyre, executive director, NH Lottery, said, “With more than 42,000 registered NH users, mobile sports betting is already attracting a new generation of players to the New Hampshire Lottery. The addition of The Brook’s retail sportsbook will only further support our efforts to maximize revenue for education in New Hampshire.”
The NH Lottery and DraftKings launched mobile sports betting in 2019. DraftKings is NH's exclusive sports betting provider and has committed to operating at least four retail sportsbook locations statewide. Since December 2019, NH sports betting has exceeded $65 million.