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Boutique Hotel Opens in Downtown Concord

Published Thursday Oct 18, 2018

Author Judi Currie

Boutique Hotel Opens in Downtown Concord

Capital Commons, in downtown Concord, isn’t a typical office building. While it is home to several businesses, it is also a hub for nightlife with Red River Theater and O Steaks & Seafood on the ground level. And the six-story, mixed-use building is has added another unique tenant—The Hotel Concord, a boutique hotel.

In August, The Hotel Concord opened with 21 rooms on the fourth floor, the former location of the Hinckley Allen law firm that moved to Manchester. That will be followed by another 17 rooms expected to open on the sixth floor in early 2019 for a total of 38 rooms.

The hotel is the latest brainchild from developer Michael J. Simchik, managing partner of NH-based 100 Market Group, which is the building’s owner and developer. The 104,000-square-foot building opened in 2008. And its proximity to both the NH State House and a 500-plus vehicle municipal parking garage have spurred its popularity.

The hotel is run by Bravo Zulu Hospitality Group, headed by David V. Shamoian, whose mission is to use his 40 years of hospitality industry expertise to secure AAA’s Four Diamond status for the new hotel.

The lobby, a breakfast room and a small bar are on the ground floor. “Customers will be able to pull up out front, the concierge will take care of their luggage and direct them around to the garage,” says General Manager Sue O’Donnell, who has been in the hotel industry in Concord for 17 years.

“There’s an executive lounge on the fourth floor but there’s no TV here,” she says. “The idea is people can relax and check their email and read quietly.” The Hotel Concord has a fitness center and meeting/event space with audio-visual technology readily available and views of the street.

O’Donnell hosted weekly tours leading up to the opening. She says this type of mixed-use development is new to the area and business tenants are excited. “All of the tenants have been on a tour now and really appreciate the options,” O’Donnell says. Businesses in the building are: Goodwin Hospitality, Granite Health, McLane Middleton, NH Realtors and Tufts Health Freedom Plan.

The Hotel Concord is engaging local partners to add perks for guests.  O Steaks & Seafood will run the bar for the hotel. O’Donnell says she has also partnered with the YMCA so guests can take a yoga class or go for a swim. And guests don’t have to leave the building to visit the three-screen Red River Theatre. “I’ve been talking to Angie Lane, executive director of the Theatre, about doing a pajama party,” O’Donnell says. “Every guest who comes to stay gets a coupon for free popcorn. It encourages them to walk around the building and see what else is going on.”

The hotel features private vestibules that can be closed off to create a block of multiple rooms. “It’s so special to have that ability,” she says. “It’ll be great for a wedding party that needs a few rooms.”

O’Donnell says when the presidential campaigns descend, they’ll be ready. “When the Clintons would come to the city they would take a whole floor of a hotel,” she says. “You have to have rooms for Secret Service and staff. Our design will really offer a lot of great combinations.” For more information, visit

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