In-store shopping reigns supreme for Black Friday, with a majority of consumers poised to get up early and hit brick-and-mortar stores.But a lot of them are not waiting until Black Friday. A survey by Survata for BFADs.net, a black Friday site that collates deals, found that 83 percent of people interviewed will be shopping on Thanksgiving. The survey queried 1,000 American adults 18 or older.
According to another survey conducted by online savings website RetailMeNot, 40 percent of shoppers feel they get more savings on Black Friday compared to any other shopping day.
Of course, technology is now playing a big part in saving money on Black Friday. "Mobile devices will play a key role this Black Friday," says Sara Skirboll, shopping and trends expert for RetailMeNot. "Thirty percent of shoppers plan to use their mobile devices to redeem extra savings for their purchases while shopping in stores."
What are at the top of shoppers' wish lists this year? One word: Electronics. Removing the element of price, these are the most requested items in that category:
- Video game console (22%)
- iPhone 7 (18%)
- Wireless ear buds (18%)
- Smartwatch (16%)
Have a connoisseur of sorts on your list? Give the gift that keeps on giving: subscription services. Of those we surveyed, 12% indicated that monthly mail delivery services for beauty, clothes or food would make their wish list this year—that's an estimated 29 million consumers.
The RetailMeNot survey was conducted between September 28 and October 1, 2016, among 1,003 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.
Current Issue - April 2024