Two NH Real Estate Firms Join Forces

Prudential Verani Realty has announced that it has completed its merger with Prudential Rush Realty, creating a real estate firm it claims will be better positioned to grow in today's competitive market. The combined company retains the Prudential Verani Realty name and will offer real estate services from 14 offices and regional centers throughout NH. The corporate headquarters for the combined company will be located in Londonderry.

"The merger with Rush Realty is a transformational event in the 40-year history of Verani Realty, said Margherita Verani, president, Prudential Verani Realty. This is essentially the creation of a new company that will be well equipped to pursue business in the entire state of New Hampshire, Maine and northern Massachusetts in order to better serve our clients and customers.

Kathy Rush, owner, Prudential Rush Realty, said, Rush Realty operates in an attractive region with a growing economy. We have great employees with outstanding reputations and skills a perfect match for Verani Realty.

While the majority of the combined operations will remain unchanged, the merger will lead to more efficient marketing and services, which will come under a single Prudential Verani Realty brand.

Technology changes and convergence are creating tremendous opportunities for us in the market. This merger combines two high performing firms to create a new company that is greater than the sum of its parts," Giovanni Verani, vice president, Prudential Verani Realty, said. We will become a greater, stronger and more dynamic company. This merger is good for our employees, our customers and the future of Verani Realty.

Buyers and sellers alike will continue to have access to all the advantages Prudential Verani Realty brings to the transaction including customized Web site displays of their home on www.verani.com, guided tours, school reports, visual tours of properties, PVRM and Prudential Verani Realty's exclusive pricing model. Clients may also continue to use Prudential Verani Realty's listing information on www.prudentialproperties.com, which in turn distributes Prudential Verani Realty's listings to all major real estate Web sites.