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Timberland to Collaborate with Christopher Raeburn

Published Thursday Nov 1, 2018

Timberland in Stratham, known worldwide for its iconic yellow boot and passion for the outdoors, has formed a partnership with British designer Christopher Raeburn, who will serve as global creative director for the brand. According to a statement, Raeburn, whose label of the same name is synonymous with responsible, intelligent fashion design, will be a key stakeholder in developing Timberland's global creative vision; ensuring a holistic design approach across all product categories, marketing and in-store environments, alongside elevating the brand's commitment to responsible sourcing, inclusivity and community. 

Timberland"I've been watching the Timberland brand for many years and have always been drawn to its commitment to be a responsible business," says Raeburn. "I see an incredible opportunity for Timberland to break out and put responsible, innovative design at the center of the brand's creative strategy. It's an exciting moment to join forces with Timberland; a company set to evolve following decades of good work. I'm honored to be partnering with a company with such strong values and I'm truly excited to be making a difference on a global scale."

Raeburn's design ethos encompasses three key pillars – REMADE, REDUCED, RECYCLED – which complement Timberland's longstanding commitment to make products responsibly and steadily increase its use of recycled, organic and renewable materials over time. Raeburn also heralds craftsmanship, innovation and utility as central to his design philosophy, again creating a natural and authentic connection to the Timberland brand.

"Timberland has a strong foundation in craftsmanship and innovation; now it's time to elevate our brand vision through the lens of design," says Jim Pisani, global brand president, Timberland.  "Christopher Raeburn is a true visionary, who shares our ethos of responsibility and brings to the table a fresh, modern design sensibility. Together we will really push the boundaries of where Timberland can go as a brand, and we're excited to get started."

 

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