He wrote the book on user-friendly design and says what he sees today horrifies him. The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VP.
More people than ever are living long, healthy lives. According to the U.S. Department of Health and Human Services, the average life expectancy is 78.6 years for men and 81.1 for women. More relevant, however, is that as people grow older, their total life expectancy increases.
And businesses should take note: We are good customers often with more free time and discretionary income than younger people. Read the story at FastCompany.com