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The Outsider Advantage: Because You Don’t Need to Fit In to Win”
by Ciera Rogers
2024/Portfolio
$29/272 pages
There was once a time as a teenager when Ciera Rogers lived in her mother’s Jeep. The first in her family to attend college, Rogers graduated, but she was unable to take an unpaid intern position, which were all that were available a decade or so ago.
One afternoon, broke and unemployed, she thought about her mother’s small boutique in Houston, launched with few resources and less money.
Rogers knew how to thrift. She could make videos. She could sell clothing online, eventually creating one-of-a-kind outfits, mixing and matching, catching the attention of celebrities and moviemakers with a million-dollar business started literally on scraps.
You don’t have to have piles of cash or big inheritances to start a business. Look for free help or free platforms that can move your enterprise along. Make do with what you have, at first. Stop procrastinating and don’t miss any opportunities. Know what you stand for. Know that you are not alone. “There’s a box where everyone else is,” says Rogers. “Get out of it.
Be different.”
What Rogers has to offer is more memoir than advice, though there are nuggets to capture on nearly every page. Rogers’ entire life shows readers that being unique isn’t a hurdle. Unconventionality is not a deal-breaker; it can help you break into success. This book is an inspiration—especially for readers whose dreams are burning with ideas but not a lot of cash.
Current Issue - October 2024