Talient Action Group (TAG) and Ben Franklin Printers (BFP) of Manchester merged their operations and teams on May 17. According to a statemen, the merger will further TAG’s market share growth and allow BFP to expand their service offerings.
Marc Pinsonneault has owned and operated BFP for nearly 30 years. He and his team join TAG’s location at 105 Faltin Drive in Manchester.
TAG acquired Proofing House Press just two years ago and has now completed three acquisitions in the print marketing industry. Each prior acquisition has provided growth in areas that TAG has focused market share. The expanded die-cutting and custom finishing services of Proofing House Press added to the arsenal of Heidelberg presses in TAG’s facility and expanded the creative service offerings. The acquisition also expanded TAG’s industrial packaging market.
TAG has developed technology for increasing response rates for web visitors through direct mail marketing by integrating web behavior, CRM activity, and transactional data with triggered direct mail and email.