The New Hampshire Division of Travel and Tourism Development (DTTD) is projecting a strong winter season. The department is forecasting that more than 3 million visitors will travel to NH and spend about $1.2 billion. DTTD announced the travel forecast during a virtual event kicking off the winter season, hosted by Ski New Hampshire.
“We’re optimistic heading into winter,” said Taylor Caswell, commissioner of the NH Department of Business and Economic Affairs. “We know the outdoor recreation assets in New Hampshire like our ski resorts and winter trail networks are among the largest drivers of our state’s economy. They bring tourists to spend a weekend but also increasingly more new residents seeking to restore their work/life balance.”
DTTD will launch its winter advertising campaign this month thoughout New England. With the US – Canada land border open again to non-essential travel, the state has returned to marketing in the Quebec and Ontario provinces. The winter campaign highlights skiing, snowboarding, snowmobiling and snowshoeing as well as various off-slope activities, such as shopping, dining and lodging. Similar to summer and fall, this winter NH will continue to target markets considered within a reasonable drive time to the state or basically within a 600-mile radius.
“We’re looking forward to welcoming visitors to enjoy our state during winter,” said NH Travel and Tourism Director Lori Harnois. “As we enter a second winter season amid an ongoing pandemic, we continue education efforts around preparing for your trip before you leave home, and about the importance of being kind and understanding to each other. Both are elements of our Granite State Promise and Leave No Trace initiatives that promote sustainable tourism.”
Explore www.visitnh.gov for New Hampshire winter road trip inspiration.
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