On the heels of a robust summer travel season, the Granite State is readying for what state tourism officials expect to be a record-breaking fall season. The NH Division of Travel and Tourism Development (DTTD) is projecting 3 million out-of-state, overnight visitors will spend $1.4 billion this fall, marking a 4.5-percent increase for visitors and a 5-percent increase for spending. DTTD announced fall travel projections during a special event at Brookdale Fruit Farm in Hollis.
“As the second-largest travel season in New Hampshire, representing about 25-percent of New Hampshire’s total annual visitation, the fall season plays a critical economic role in driving spending that supports a variety of businesses statewide,” says Taylor Caswell, commissioner of the Dept. of Business and Economic Affairs. “New Hampshire’s four-percent increase in market share in Boston, and a 17-percent increase in the New York designated market area, reinforces the Granite State’s appeal as a travel destination.”
This fall, DTTD aims to support and drive visitation though targeted digital and social media channels, as well as traditional channels, aimed at audiences throughout New England and New York, and markets in Toronto and Montreal.
“The Division is tireless in its efforts to reinforce that the Granite State is the Northeast’s premier travel destination,” says Victoria Cimino, director of the DTTD. “The new blog on visitnh.gov is a perfect example of that continuous evolution, offering fresh, new content from authentic, New Hampshire insiders.”
Scenic drives and outdoor recreation are among the most popular activities during the fall season, while visiting attractions, college homecomings, fairs and festivals, shopping, and visits to friends and relatives remain favorite fall activities. The Granite State’s fall season draws the largest percentage of visitors from outside New England.