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Pandemic Hikes Sales at NEMO

Published Thursday Aug 26, 2021

Author Judi Currie

Pandemic Hikes Sales at NEMO

Demand for camping products is skyrocketing as people spend more time outdoors since the pandemic. NEMO Equipment, a manufacturer of high-end, high-tech camping equipment in Dover, is among those reaping the rewards. NEMO was named the fastest growing camping brand in 2021 by NPD Group.

Among its products is the Moonlite Reclining Chair, which was named an Editors’ Choice on the 2021 list of Favorite Backpacking Gear by Backpacker. In 2020, Nemo’s Stargaze Luxury Recliner was so popular it sold out online. In three months, the company sold a years’ worth of chairs and quickly ramped up production to meet the unprecedented demand.  
While NEMO had already been on an impressive growth trajectory, increased interest in the outdoors has accelerated that growth. Since July 2020, 11 new positions have been added with five more planned by the end of 2021.

“We offer everything from entry level camping to experienced thru-hikers,”  says Mike Welch, vice president of Global Sales at NEMO, adding that customers are using its equipment for various activities, from camping and hiking to boating. “From chairs like the NEMO Stargaze Luxury Recliner that can be set up around an RV, campfire or just in the backyard to sleeping bags and tents [our products] make these excursions more enjoyable,” he says.

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