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New Labels and a New Location for Smuttynose

Published Wednesday Sep 4, 2019

New Labels and a New Location for Smuttynose

Smuttynose Brewing Co. in Hampton completed a core label redesign in 25 years, putting iconic Granite State locations on the labels of its products. Featuring watercolor art and a depth of detail, the labels offer a visceral window to the experiences that define the state Smuttynose calls home: a day on the lake or a peaceful afternoon in the shadow of Franconia Notch.

Feature sites for the new labels are as follows:

  • Finestkind IPA: Echo Lake State Park, Conway
  • Old Brown Dog Ale: Back Lake, Pittsburgh
  • Vunderbar Pilsner: Cannon Mountain Tram, Franconia
  • Robust Porter: Carlton Covered Bridge, Swanzey
  • New Hampshire Pale Ale: Portsmouth Harbor

"Now, more than ever, craft beer is as much about the experience of drinking as the brew itself,” says Smuttynose VP and CMO Aubree Giarrosso. “We’ve always kept that top of mind with our core beers. With these new labels, we’re not just celebrating what makes New Hampshire great; we’re championing all the moments, big and small, that call for a beer among family and friends.”

Meanwhile, Smuttynose is opening Smuttlabs Brewery & Kitchen later this year at the former site of 7th Settlement Brewery. The Dover location will have seat 150 guests and showcase new and unique craft beers through an ever-changing 16-tap tower, complemented with a full scratch menu utilizing beer in many of the recipes.

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