More than three decades ago, in 1989, Nancy Clark introduced Marti Mayne to Peter Pinkham, then executive director of the Mount Washington Valley Chamber of Commerce, for the chamber’s marketing and public relations job.
Fast forward more than 30 years and Clark and her team at Drive Brand Studio will once again take a leading role in the chamber’s PR program as Mayne steps away.
“After 30 years as the Mt. Washington Valley Chamber’s PR firm, Mayne's business, Maynely Marketing, is retiring. We are sad to say goodbye to such a trusted colleague whom we can credit with putting Mt Washington Valley on the map,” said Janice Crawford, executive director, MWV Chamber.
“Although this feels like a great loss it also provides an opportunity to carry out our feeling of renewal after the pandemic. Our task now is to develop and execute a comprehensive social media and public relations plan to position Mt. Washington Valley as the Northeast's premier must-see destination with a diverse assortment of experiences for travelers of all ages. Our approach will include local, state, regional, national and international messaging as the pandemic allows, with an emphasis on safety and inclusion,” she says.
Crawford says the new team will manage content across all mediums to weave the message of pride in the destination, plus a specific expectation of visitor behavior centered around sustainability, respect for area assets, and a "Pledge" program with pandemic messaging.
Under Mayne's tenure, Mt. Washington Valley garnered billions of impressions, national awards and recognitions ranging from Best Small Town for Adventure to Best Ski Town Worldwide. Stories of Mt. Washington Valley have been told by such celebs as Jay Leno, Katie Couric and Al Roker, and features have appeared in countless national, regional and local publications, TV and radio shows, and websites.
The new marketing team will curate and fulfill a pitch plan for national and international media, with Drive Brand Studios taking the lead. Pressed, whose principal, Jaimie Crawford, is experienced with managing the chamber's social media will focus on more regional and local PR, including the signature winter marketing program dedicated to meteorologists.
Pictured Marti Mayne poses with Janice Crawford during a recent goodbye meeting.