miEdge Acquired by Milwaukee-based Zywave

Bedford-based miEdge was acquired by Milwaukee-based Zywave. With the addition of miEdge and its team of data services workforce, Zywave says it will expand its data services division and will work to further integrate miEdge data into Zywave’s product cloud portfolios.

Along with his staff, Mark Smith, founder and CEO of miEdge, will join Zywave in a leadership capacity with an immediate focus on integration operations.

“miEdge believes the future of the insurance industry will be grounded on two foundational principles: data and content,” said Smith. “When we combine miEdge’s data with Zywave’s unparalleled content offering, the result will be transformational. The concept of using data to deliver real-time and relevant content doesn’t exist in this business today, but with our new partnership, it becomes real. Our customers will now have access to broader capabilities, unlocking endless potential for growth.”

“The broad reach of data, unmatched filtering options, and year-over-year analysis functionality within miEdge make it like no other data source in the industry,” says Jason Liu, chief executive officer of Zywave. “These features combine to offer the most powerful, precise prospecting tool available to agency owners and brokers, unlocking potential for exponential business growth.”

The miEdge acquisition marks Zywave’s third in just over a year. In October 2018, Zywave acquired Code SixFour, a leading provider of proposal automation; and in June 2019 it purchased RateFactory, a small group rating engine.