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Fry Away Founder Enters the Shark Tank on Friday

Published Thursday Jan 26, 2023

Author Matthew J. Mowry

Fry Away Founder Enters the Shark Tank on Friday

Laura Lady, founder of NH-based Fry Away, will be appearing on Shark Tank on Friday to try and attract one of the show's famous investors to support her new venture. The show will air at 8 p.m. on ABC (WMUR locally) and will also stream on Hulu on Saturday.

Lady, who was profiled in the Septemebr issue of Business NH Magazine, has worked as an executive for some of the biggest toy companies in the world, including Fisher Price, Mattel (where she helped launch Disney’s line of dolls from the movie Frozen), and most recently managing Lego’s Friends line for girls in Denmark.

She began experimenting with ways to turn cooking oil into something easier to clean up and dispose of without it going down a drain or put into a container that could otherwise be recycled. When the pandemic hit and her family relocated from Boston to Webster, NH, she resumed her quest to develop a product to address cooking oil waste and, after four months, she’d invented Fry Away, which uses a plant-based, non-toxic powder that reacts with vegetable oil to solidify it.

Fry Away comes in pre-proportioned  single-use packages as well as a large size with a measuring cup and it’s available on Amazon, Walmart Marketplace, as well as in independent stores in the United States and Canada.

Lady says the business is growing quickly and consistently ranks first on Amazon Launchpad and Amazon Greener Living.

Fry Away has also been featured in Food and Wine magazine, Southern Living and Wired.

For more information, visit fryaway.co.

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