Fabrizia Spirits in Salem launched a new, ready-to-drink, canned cocktail called Fabrizia Italian Breeze, expanding its ready-to-drink line. Based on a family recipe, Fabrizia Italian Breeze is made with Sicilian lemons, Fabrizia Limoncello, vodka, and cranberry and raspberry juices. It’s gluten-free and produced without added colors, flavors or preservatives, and is 7% ABV.
“Canned, ready-to-drink cocktails continue to be in demand, and given the success of our canned Italian Margarita and our canned Italian Style Lemonade, it makes sense for us to expand on our flavor offerings with the Italian Breeze,” says Phil Mastroianni, co-owner and founder, Fabrizia Spirits.
The introduction of canned, ready-to-drink cocktails has been a major business driver for Fabrizia, as the company experienced 30%, year-over-year sales growth in 2019, says Mastroianni. He adds that they want to replicate that success in 2020 with Fabrizia Italian Breeze further expanding its market share.
In response to that sustained growth, Fabrizia Spirits recently installed its own canning line to expand production at their new larger facility.
“Customers continue to seek all-natural, high-quality products with genuine stories. My brother Nick stumbled upon our latest canned cocktail by adding some cranberry and raspberry juice to our Italian Lemonade," he adds. "The delicious taste of our canned cocktails, which we credit to the incredible flavor of Sicilian lemons and premium ingredients, combined with our authentic family story, distinguishes us in the canned cocktail market.”
In addition to its limoncello and ready-to-drink cocktails, Fabrizia Spirits also started producing lemon-scented hand sanitizer in March to help out during the COVID-19 pandemic and the company donated nearly 14,000 bottles of lemon-scented hand sanitizer to more than 260 hospitals, fire departments, police departments, and other health care facilities in New England and New York.