In this data snapshot, author Jordan Hensley, policy analyst at the Carsey School of Public Policy at the University of New Hampshire, reports on presidential candidate spending on in-state Facebook ads. Democratic presidential candidates care a lot about the New Hampshire primary, but they only targeted 2.6 percent of their total Facebook ad spending at New Hampshire in the last quarter of 2019 according to data compiled by Booster Media, Inc. These data do not mean any of these, or the other, candidates are not focused on New Hampshire, but it may suggest that they are utilizing methods other than Facebook ads to reach Granite State voters.
Current Issue - December 2023