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BridgeView Marketing: From Recession to Pandemic

Published Monday Apr 25, 2022

Author Matthew J. Mowry

Dale Allaire, left, and Mike Emerton. (Courtesy photo)


Frustrated with how others were doing the business of marketing and bored with the corporate world, friends Mike Emerton and Dale Allaire started BridgeView Marketing in 2006 in a 300-square-foot Portsmouth office with just two desks.

Both friends had been laid off and were looking for a better way to do PR. Allaire says, “Mike and I stayed up late at night with a white board to map out everything we wanted to do.

They quickly discovered they wanted to create a marketing firm focused on the tech sector, but one they would want to work for even if they weren’t the owners. That meant building websites, PR and marketing programs that generate measurable results while also developing a culture that embraced work/life balance, something they’d missed in their careers.

Emerton explains they wanted to come home from work and be present for their kids instead of tired and grumpy. So, they encouraged flexibility so employees were focused on results and not when the work was done, Emerton says.

By 2011, the duo instituted remote work options and ensured all employees were equipped to do so using Google tools that allowed teams to interact from anywhere and a cloud-based phone system. That also meant they could hire employees from anywhere.

“We established a digital company that was spread everywhere from New Hampshire to Florida to Hawaii.” Emerton says.

Fast forward 15 years and BridgeView Marketing, now known as BVM, has grown into a firm that offers search engine optimization, SEM, social media marketing and management services to tech, security, energy, and construction companies in addition to PR and web design. And the company now has 18 employees and long-time contractors and serves clients around the globe. In 2021, PR.Expert listed BridgeView Marketing among the top 20 public relations firms in NH.

The remote working culture also paid off when the pandemic hit as everything it needed was already in place. “The model we created has shown remarkable resiliency,” Emerton says. “We didn’t miss a beat.”

For more information, visit bridgeviewmarketing.com.

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