Yogibo Creates Comfy Niche

Drew Barrymore signed on as an ambassador for Yogibo. Courtesy photo.

A Nashua-based company has been helping its customers sink into its unique take on bean bag chairs and elevating its business. Eyal Levy, the CEO and founder of Yogibo, has grown his furniture company’s revenue by 175% between 2019 to 2021, snagged a celebrity spokesperson (yep, that’s Drew Barrymore in their online commercials) and inked licensing deals with Disney.

Since launching the company in 2009, Levy has reinvented bean bag furniture and expanded his business from one store to more than 120 worldwide. Levy attributes some growth to the pandemic in that people are investing more in health-related products and making their homes more comfy cozy. He has also grown his fan base through partnerships with national icons.

“We created good partnerships, whether licensing products, like Disney and Pixar, and other collaborations like Pokémon that have led us to a whole new audience,” Levy says, noting their superstar ambassador. He says, “She was on the top of our list because we love her positive attitude and personality.”

Like other companies, Yogibo has faced supply chain problems, but Levy made a strategic decision to allocate more capital to hold an extra three months’ worth of inventory as he sources fabric overseas (the bean filling is domestic). “There is a huge shortage of raw materials. We saw it coming and started to accumulate more here,” Levy says. “We tried to stock up and looked for more suppliers, but it was tough because everyone suffers from the same problems. We were able to find two additional suppliers, and we are also working to get our own foam factory and be more independent.”

As Levy looks to expand his NH operations, he will do so in an inclusive way. “Since high school and college, I have worked with people with special needs. It was always a passion.” After receiving feedback about how beneficial the products are for those with sensory processing disorders, anxiety and chronic pain, Levy says he started working with professionals to develop more therapeutic products.

Yogibo then partnered with Kul-tureCity, a nonprofit that builds sensory rooms in locations such as arenas and children’s museums. “Families can go in and relax in a space that is quiet and dark with nice music. The kids can recharge and go back to the chaos,” says Levy.

Yogibo also released a collection with the Pride pattern to support the LGBTQ community and organizations that support anti-bullying. Yogibo’s exclusive partner in Japan sponsors the new women’s soccer league, the WE League, which stands for women’s empowerment. “It’s cool that the first women’s soccer league in Japan is sponsored by a brand from New Hampshire,” he says.

For more information, visit yogibo.com.