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Starbucks Met the Challenge

Published Tuesday Jun 5, 2018

Starbucks Met the Challenge

After a Starbucks employee called police on two African-American men who arrived at a Philadelphia store 10 minutes early for an April 12 meeting and did not promptly make a purchase, closing all company-owned stores is a strong signal to employees and customers that Seattle takes the precipitating incident and the larger issues seriously.

Every CEO, chief marketing officer, and brand manager must depend on people to deliver on the airline’s, bank’s or restaurant’s promises. It keeps them awake at night, nervous that someone is about to do something dumb. For Starbucks, the Philadelphia incident was terrible; but Rodd Wagner, Forbes contributor writes the response was admirable. Read the story at Forbes.com.

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