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SoClean: NH's Fastest Growing Company

Published Monday Jan 13, 2020

Author Judi Currie

The fastest growing companies on this year’s list of the Top 100 Private Companies in NH exemplify the diversity of industries driving NH’s economy. The growth of these companies signals the strength of NH’s economy. Below is a profile of the fastest growing company, SoClean.


From left: Bob Wilkins, CEO; Mark Gavin, CFO; and Dean Marcarelli, CMO. Photo by Christine Carignan.


Three-Year Average Annual Growth: 216%
Rank on Private 100: 20
Headquarters: 12 Vose Farm Road, Peterborough, NH 03458
Product/Service: Creator of automated CPAP cleaner and sanitizer
CEO: Bob Wilkins
Founded: 2011
Total Number of Employees: 155
Website: soclean.com

With more than 18 million Americans battling sleep apnea and with CPAP machines the most common treatment, the sleep industry is a growing and lucrative market. SoClean, creators of an automated CPAP cleaner and sanitizer,  has seen its revenue skyrocket by more than 700% between 2016 and 2018. That growth has made it the fastest growing business on this year’s list of the Top 100 Private Companies in NH.

Founded in Massachusetts in 2001, CEO Bob Wilkins says he moved the company to NH in 2011 based on his years working at Connection, formerly PC Connection, in Merrimack. “I felt really comfortable with the people in the region. I also knew that between Keene and Merrimack, with [Eastern Mountain Sports] closed and now Brookstone, many people were commuting out of the area. So, we knew we could pull employees from the local market,” Wilkins says.

Sales of the cleaners have increased significantly and are now global. The company employs 155 and has plans to grow to more than 200 in the next year. This rapid growth prompted the recent expansion in Peterborough with the purchase of a neighboring 50-year-old warehouse that once housed Eastern Mountain Sports. The 126,000-square-foot building has been completely renovated and now houses SoClean’s call center operations.

Wilkins says SoClean works with employees to avoid burnout by actively promoting job switches, allowing people to learn about other areas of the company. SoClean’s success so far is built on the one product, which has yielded multiple patents and a 95% market share, but Wilkins says he would consider other products in the future. “We have looked at about 60 M&A targets,” he says. “We want to stay with a direct-to-consumer [product] in the med-tech area…because we are very good at it.”

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