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On Target Fitness Founder Honored by SBA

Published Thursday Apr 4, 2019

On Target Fitness Founder Honored by SBA

Alec Liberman, the owner of On Target Fitness in Portsmouth, was named the U.S. Small Business Administration's Young Entrepreneur of the Year in NH. A graduate of the University of Maine, Liberman served in the Navy ROTC program and ran a fitness program to assist his peers. After graduation, he served four years as a U.S. Marine Corps officer. His service included two deployments in Afghanistan and promotion to the rank of Captain. 

After leaving the military, Liberman pursued his long-held passion for fitness by working at several local gyms as a personal trainer. His goal was to open his own business, which he did in 2015. His company, On Target Fitness, is designed to incorporate the life skills Liberman learned in the service and in college to help others reach their personal best. 

Greta Johansson, SBA district director, said of Liberman, “At a time when New Hampshire is struggling with attracting and keeping young professionals in the state, it is a pleasure to recognize a young entrepreneur who has chosen New Hampshire as the place to apply his passion and realize his dream.”

“I am honored to receive this award from the SBA and grateful for the relationship with my SCORE Mentor. As a veteran and young business owner, you have a ton of hard and soft skills to bring to your new endeavors. With that said, we all must rise to new challenges–be ambassadors of our service; overcome any stereotypes about veterans and young professionals; and honor the fallen. Running my business is the most rewarding thing I can imagine doing with my life after serving my country.”

Award winners will be honored at an annual small business weeklong celebration sponsored by the U.S. Small Business Administration–NH District Office and the NH Banker’s Association on Tuesday evening, May 21, at the Derryfield Country Club in Manchester. Visit for more information and online registration.

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