New Leadership Guide Challenges Managers

Dianne Durkin helps readers in leadership roles modify their skills to inspire and support employees in her new book, "The Power of Magnetic Leadership: It's Time to Get R.E.A.L."

With this new book, author Durkin sets out to prove wrong those people who think they don't possess a leadership streak. Whether her readers are newly appointed leaders or veterans, Durkin explains how to transform their organizations, energize their employees and boost profitability, productivity and the overall success of the company.

Durkin uses the R.E.A.L. acronym as a guide by breaking her book into sections. "R" is for recruiting the right people at the right time in the right place and retaining them; "E" stands for engagement, empowerment and enrichment; "A" means appreciating employees; and the "L" stands for leadership and building loyalty. The book details how a leader can be a magnet for attracting and retaining top talent while maximizing their skills and efforts to build profitability and productivity. Be a money magnet.

The book further explains how leaders can arm their employees with the knowledge and stamina to regularly carry out the organization's goals, and how to create an environment that nurtures and supports results. This plays into keeping employees happy and productive, and Durkin says this comes from appreciating employees. In the end, leadership leads to loyalty, says the author. Leadership is not about one's ego, but the leader's ability to mold a loyal, productive group.

According to Durkin, "Readers will have the opportunity to look at themselves as leaders while reading this book. As they answer some of the questions, they are changing into a Magnetic Leader who inspires others."

Durkin asserts that, in order to stay relevant and competitive in today's fast-paced market, companies must perform better than ever, and recognize that the keys to success often lie within the organization.

"The Power of Magnetic Leadership: It's Time to Get R.E.A.L." is available for sale online at Amazon.com and other channels.

About the Author: Dianne Durkin is founder and president of Loyalty Factor, a consulting and training company that enhances employee, customer and brand loyalty for some of the nation's most prominent corporations and small businesses. She has more than 25 years of experience in training and development, finance, direct sales and international marketing. Durkin previously published "The Loyalty Factor: Building Employee, Customer and Brand Loyalty."

Visit www.loyaltyfactor.com.