Masiello enters into Merger

Optisure Risk Partners of Manchester, and Masiello Insurance Agency of Keene are merging. Founded in 2015, Optisure is a provider of risk management and insurance solutions with over $175 million of insurance premiums placed nationally by 70+ employees and 10 locations in six states.

With this merger, Masiello Insurance will remain under the local management of its President, Donna Croteau, who will report directly to Optisure CEO Peter R. Milnes, CPCU, CIC, and work in collaboration with Optisure’s leadership team. The Masiello family, owners of the agency for more than 50 years, have elected to retain an ownership interest in the organization moving forward.

As part of this transaction, Masiello Real Estate, Better Homes and Gardens, will continue to have a relationship with Masiello Insurance Agency and has entered into a long-term agreement with Optisure to continue to offer insurance services to its real estate clients in its 34 offices in four states.

Milnes says that Masiello Insurance Agency has been recognized as a premier provider of insurance for decades and is considered one of the top agencies in New Hampshire. “Donna and her team bring significant talent to our organization Milnes says. “We are delighted to welcome them as we broaden our footprint throughout the state.”

According to a statement from Masiello owners Chris and Matt Masiello they are excited to bring the talents and resources of Optisure to the Masiello Insurance team and to clients in the Monadnock region and across northern New England.

Optisure will join Masiello Insurance in its membership with Satellite Agency Network Group, Inc. (SAN). SAN, also a Masiello family owned business, is the largest network of insurance agencies in the Northeast and the founding member of SIAA, Inc., the largest alliance of insurance agencies in the United States.