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Liquor Commission Celebrates 85th Anniversary

Published Wednesday Mar 20, 2019

Liquor Commission Celebrates 85th Anniversary

The New Hampshire Liquor Commission will celebrate its 85th anniversary with a year-long campaign, “85 Years of Cheers,” emphasizing NHLC’s history and impact as well as its commitment to savings, selection, and service. NHLC will kick off “85 Years of Cheers” with an online giveaway, in which 85 customers will win 85-percent off their purchases of either $250 or $1,000 at NH Liquor & Wine Outlets. To enter, customers must visit

Contest winners will be randomly selected from March through August 2019. Two people will win an 85 percent off a purchase of $1,000 and 83 customers will win 85-percent off their purchase of $250. As part of the celebration, NHLC will also award dozens of prizes to customers during a series of in-store events. Locations and details for in-store events will be announced on NH Liquor & Wine Outlets Facebook ( and Instagram ( accounts.

“NHLC has undergone an extraordinary evolution since its inception 85 years ago,” says Chairman Joseph Mollica. “Between driving record-breaking sales year after year, constantly working to increase our selection of more than 11,000 wines and spirits, and our ongoing effort to renovate and relocate our NH Liquor & Wine Outlet locations, everything we do is aimed at setting New Hampshire up for success in the next 85 years.” 

Since 1934, NHLC has generated $3.6 billion for the NH General Fund, which is used for funding education, health and social services, transportation and natural resource protection. In Fiscal Year 2018 alone, NHLC set an all-time record with $707.7 million in total sales and $155.7 million in net profits. NHLC transferred $148.9 million to the NH General Fund and $6.8 million to NH’s Alcohol Abuse Prevention and Treatment Fund, which supports addiction treatment and prevention programs.

“We are celebrating this milestone in the best way we know how: providing our customers with opportunities for tremendous savings,” Mollica said. “We are constantly striving to enhance the shopping experience for our 11 million annual customers and our commitment to selection, savings and customer service is a significant reason why we are often recognized as the most profitable and progressive control state in the country.” 

Later this year, the NHLC will unveil a selection of ultra-exclusive and rare wines and spirits that will only be for sale at NH outlet locations.

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